Social Media Marketing Traffic Tips For Adult Businesses

  Just little over a decade ago, no one would have thought that most of the world would be hooked on online platforms that would let them share anything from phrases to pictures and videos, just expressing themselves. The idea of people sharing updates on their lives for others to see didn’t really seem like something that would catch on, much less with anyone over the age of 18, but here we are, in an era where ‘being social’ is directly linked to how active one is on social media.
  Social media has now turned into one of the primary ways of marketing businesses and products, simply because it’s so much easier for content to go viral, at just a click of a button. Why spend thousands of dollars on a billboard teasing a huge reveal for an upcoming movie when you can literally just post it on social media and sit back while the audience does all the sharing? All the buzz you want to generate among users is done pretty much by themselves, it’s almost a self-sustaining way of marketing. Even the smallest bits of information can blow up and become incredibly popular, that’s how powerful social media is.

  This is exactly why social media is a great way to generate traffic, for both adult and non-adult websites. Since millions of people use social media platforms every day, it’s basically the best place to increase visibility, without too much of an investment. It’s quite simple really, the more visible you are in a place with more people, the higher the chances are of being noticed. Think about it, a street performer will get more attention at Times Square than in a random neighborhood somewhere else. It’s the same principle.

  The only catch is that the most used social media platforms aren’t too adult-content friendly, so you have to find other ways of advertising. But that doesn’t mean you have to stay away from such platforms, it only means that you have to carefully pick and choose what and how much content you post. Teasers, quizzes, opinions, polls, there are multiple ways to keep audiences engaged. As for the platforms that do allow adult content, you can go nuts!

  Before we dive into the specifics of social media traffic generation methods for adult websites, it’s worth being aware of a couple of guidelines that hold true no matter what platform you’re looking at. These are things to keep in mind before you start off with all your promotion efforts. Think of it as the foundation upon which you’re laying your brand image.

Unique and High Quality Content

– This is a no brainer, but pretty much the most important aspect of all. Your foundation is built on content; without which you can’t even share anything. Users are always looking for new and unique content, so you have to make sure to not only post great content, but post it regularly. Both of those things aren’t supposed to be mutually exclusive though, a site with great content posted with huge gaps and a site with mediocre content posted regularly aren’t going to be popular by any means. It’s got to be both.

Active Profiles on All Major Networks

– Whether or not the social media platform is adult friendly, it always helps to have some sort of presence. Like we mentioned before, you can simply share mainstream content and link it back to your website, or even better, a blog. By offering more than competitors, you’re only doing yourself a favor.

Add Website URL

(Wherever possible) To All Social Media Accounts – This also might seem like something everyone would do, but the surprising truth is that it’s not really that widespread. A lot of brands and businesses assume that their name is enough for users. Even if they’re visible as the very first result on Google, hardly any users, if at all, will take the effort of searching for them. Just add your URL to the account, or the blog URL in case of non-adult friendly networks, and you’re good to go!

Don’t Always Toot Your Own Horn

– Not all content you share on social media platforms has to be self-promotion. Users are always looking for something that benefits them, so constant advertising can only bring you so much traffic. Now if you offer engaging content and build a relationship, users will keep coming back for more and share your posts because they’re offering value independently. More shares always help!

Must Know for Social Media Promotion

Connections Matter – Finally, among all these efforts of marketing and promotion, a lot of businesses and brands forget the very essence of social media, which is human sharing. What’s the point of being on a social media platform if all shares are only geared towards self-promotion like a billboard? Social media is all about engagement and connections, so you’d be wise to come off more like a human sharing posts and engaging with audiences rather than a cold and calculated machine which just shares posts praising the brand.

  Now that you’ve got the basics set up and understood, it’s time to dive into how to actually generate traffic from social media! Here’s a couple of strategies we highly recommend you follow to get your adult website booming in no time. Note that not all points might apply to all networks, so you have to be perceptive of the kind of leeway you’re giving by each network.

The Best Ways to Generate Traffic from Social Media

Blogs are the Best!  Remember when we said how unique content and connections are really important in the social media promotion game? Blogs are the way to cater to both these priorities. Not only do they open up options for promotions on non-adult friendly networks, but also let you express yourself apart from self-promotion. A brand that looks to offer value other than promoting itself is a brand that will get more attention. Now, if you’re running an adult website, apart from sharing new content, if you share articles about say, natural aphrodisiacs, the life of a porn star, porn trends around the world and similar topics, you come off as a resource of information rather than a brand. That shift in perspective is paramount to your value. Good content can be shared everywhere, no matter the source. Plus, for social media networks that don’t allow you to post adult content, blog content is your ticket to sharing.

Social Media Ads

  Ads on other websites or through affiliate marketing are of course great ways to generate traffic, but you can’t argue against the fact the most traffic is seen on social media platforms every day. Pretty much all major social media platforms like Facebook and Twitter offer ways for you to advertise, after paying a certain amount. Your outreach can depend on your budget, so you can start small and scale up later. It’s not a primary way of promotion, but it’s a great technique you can include in your strategy.

Content Customization

  Every network has a ‘thing’. Facebook is all about human interaction, Twitter is all about sharing in tidbits and Tumblr is all about visual content. Understanding what each network’s user values will definitely help you generate more traffic. When creating content, if you keep this in mind and create according to the end user, there’s far more chances of being noticed. Visual content is always highly regarded, so make sure you do include pictures and media without it being an overload. The simple and somewhat harsh truth is that not everyone has the time and patience to read a wall of text, so pictures and artwork are great ways to express yourself.

Hashtags and You

  While hashtags are most closely associated with Twitter, they’re actually now popular even on Facebook. Cleverly hashtagged content, done according to trends and not by going overboard, can help your content reach the right users. It’s no secret that concentrated marketing is a great approach, and proper hashtags help you do so. Content Sharing Schedules
  Another fairly big mistake a lot of brands and businesses make is single sharing content. Unlike RSS feeds, not every user sees all content posted because of their usage patterns. If a user logs in once in 2 days and you share content every 12 hours, there’s a high chance they’d miss some great stuff simply because they’re not online. There’s merit in sharing content more than once, in proper intervals, alternating between networks, and with different hook texts or calls to action. Just don’t spam, and you’re golden.

High Conversion Keywords 

In the world of SEO, using the most popular keywords might not be the best approach because of competition, but in social media, using high conversion and high popularity keywords can fetch you more visibility. It’s important to be relevant and visible, which can only be done using proper keywords. Spend some time researching the most popular keywords according to your niche and use them regularly while sharing, and add to it specific content keywords.
  So there you have it, ways to generate huge traffic from social media platforms, for adult websites! Just keep in mind that these strategies require time and effort to pay dividends, so don’t give up after trying them only for a month or so. Also, apart from this, make sure your website is both SEO and social media friendly, with easy sharing and social media embedding, it will help you in the long run!
 

5 Techniques To Get Visitors To Come Back For More

5 Foolproof Ways to Get Visitors BACK to Your Website 

Attracting a visitor to your website once is good. It means that your marketing is strong enough – or your Google rank is high enough – that you stood out from the competition and snagged some traffic.

So what?

If you know anything at all about marketing, you know that it’s rare for a first-time visitor to a website to buy anything or even fill out a subscription form.

It’s what they do on their NEXT visit – and the one after that – that will determine whether you’ve gained a new customer.

Makes sense, but it never ceases to amaze me how many businesses don’t focus on repeat traffic. But, that’s about to change.

Here are 5 foolproof ways to get those first-time visitors BACK to your website so you can make some money.

#1: Get Them to Opt In to Your Mailing List

I know, I just said it was asking a lot to get a first-time visitor to your site to subscribe to your mailing list. But I didn’t say it was impossible!

The key, of course, is to give them a compelling reason to subscribe. Here are some ways you can do that:

  1. Put your opt-in form above the fold. That way, they won’t need to scroll down to see it – and they’ll know what they’ll be getting if they decide to subscribe.
  2. Simplify your form. I get that it’s tempting to ask a new subscriber for extra information – but all you really need is their email address and maybe a first name if you want to personalize your emails. Anything else – whether it’s their phone number, mailing address, URL, or shoe size – is extra. You should think long and hard about adding fields to your form.
  3. Incentivize the opt-in. A compelling and useful lead magnet can do a lot to get someone to fill out that form.
  4. Write a killer headline and call to action. Instead of just “Subscribe to our newsletter,” try “Get new marketing tips every day” as a headline. And make the CTA just as exciting.

Once a potential customer’s on your mailing list, you can email them with reasons to come back to your website. Simple, right?

#2: Prioritize the User Experience

If people aren’t coming back to your website, it could be because they didn’t enjoy their experience the first time they visited. That means that prioritizing usability is one of the best ways to encourage repeat visits.

Some of the things to think about when it comes to usability are:

  1. Your site’s loading time
  2. Mobile responsiveness
  3. Clear and easy-to-use menus
  4. Text that’s broken up with white space, images, and formatting (sub headers, bullet points, numbers, etc.)
  5. Working internal and external links that make it easy to find related content

If it’s been a while since you’ve evaluated the usability of your site, now’s a good time to do it to make sure that you’re not frustrating visitors and discouraging them from returning to your site in the future.

#3: Make the Content on Your Site Relevant to Your Target Audience

Are people finding what they expect to find on your site? If a customer comes to you because they’re searching for art supplies, for example, think about what you can offer them that will add value to the products you sell. Can you provide a video tutorial on painting technique? A link to the website of an artist who uses that product?

The idea is to make sure that the content on your site – whatever it is – is directly relevant to the people you most want to attract. If you’re selling Human Resources software, have blog posts about topics that are relevant to HR professionals.

#4: Retarget Visitors with Advertising

Because it’s rare for first-time visitors to convert, it’s essential to have a way to connect with them again even if they don’t opt-in to your mailing list. That’s where retargeting comes in.

As you probably know, retargeting is a kind of advertising that targets individual visitors to your site based on their behavior when they’re there. For example, you can:

  1. Display an ad for a product they viewed – or an alternative product
  2. Let them know about a new blog post on a similar topic to an older post they viewed
  3. Remind them of the lead magnet they passed up when they didn’t opt in
  4. Encourage them to complete the checkout process if they added items to their cart

Retargeting is something you can do on Google or on social media. Simply pick the actions you want to target and watch your conversion rate soar.

#5: Offer Solutions to Common Problems

The final thing you can do is to make the content on your website solution-oriented. Most people who type a keyword into Google do so because they’re looking for answers. That means that if you want them to bookmark your site, you need to provide them with what they need.

Focusing on solutions can also help you improve your site’s rank for keywords in voice search. Given the increase in the use of “Ok Google” as well as virtual assistants like Siri, Alexa, and Cortana, it makes sense to think about the questions that searchers are likely to ask when looking for sites like yours. Then, you can optimize your useful content for those questions.

Your solutions may come in any format you choose. You might create a blog post with a response to one question or produce a video or even a short webinar for another. The key is to focus on the visitor’s needs instead of promoting your company or brand. There’ll be time enough for that later.

Visitors need an excuse to return to your site… 

The five things I’ve listed here can help you give them one. Remember, it’s less about promoting the awesomeness of your brand and products, and more about providing visitors to your site with reasons to return – as well as giving yourself the tools (like opt-ins and retargeting) to connect with them after they’ve navigated away.

 

5 Ways To Legitimately Make Money Online

5 Legitimate Ways to Make Money Online

The internet offers numerous opportunities for you to make money online. Unfortunately, the internet can also be a minefield of scammers. Because of this, many who have dreamed of earning a part time or full time income from home have given up. If you're dreaming of a way to supplement or replace your income at home, you can do so if you know where to look. 
Try one or more of these ways to make money online:

1. Freelance your expertise. If your specialty lends itself to freelancing remotely, take advantage of your scheduling flexibility and begin seeking paid work online. If possible, ask your current employer or existing clients if they'd be comfortable allowing you to work from home. 
• Careers that often work well with freelancing include writing and editing, consulting, marketing, transcription, medical coding, web/graphic designing, voiceover work, and programming.
• Find clients by optimizing your website for the search engines, contacting local businesses, applying for gigs on Craigslist, and applying for freelance job openings on bidding sites.
• Some of the most popular bidding sites for freelancers are Odesk.com, Elance.com, Guru.com, Rentacoder.com and getafreelancer.com.

2. Affiliate marketing. Affiliate marketing is selling the products of others online for a commission. If you're inconsistent and sporadic with your efforts, you'll be lucky to make $100 in a year. But if you're consistent and diligent with your efforts, the sky's the limit on your earnings. 

• Affiliate marketing is all about doing your research before you begin trying to make money and most of your money will come by planting seeds. In this industry, "seeds" are affiliate links. The more affiliate links you have on the net, the more money you'll make. 
• It can take months to see serious income as an affiliate marketer. It's common to earn just $10 for the first few months of your affiliate marketing career, and then all of a sudden to start earning $2,000, $4,000, or more per month. 

3. Virtual assistant. A virtual assistant is essentially an office or personal assistant that serves their clients from home rather than a traditional office setting. You'll likely answer emails, set appointments, and spend time making various types of spreadsheets. 
• Essentially, being a virtual assistant is like being a freelancer. You can have multiple clients at once. Generally, the pay rate ranges from $10 per hour as an entry-level assistant, to about $40 per hour for highly experienced ones.
• Like most freelancers, you can also find virtual assistant jobs on freelance websites and Craigslist. 

4. Blogging. As a blogger, you're totally your own boss. But with this freedom also comes great responsibility. You're in charge of creating daily blog posts, driving traffic to your blog, and sourcing advertisers for your blog. For greater success, you'll also want to build a list of targeted subscribers.
• The income for a blogger varies widely. You're paid by advertising revenue, rather than on a per project basis. Plus, you can make money from selling your products or the products of others for a commission through your blog and newsletter. Your income is directly correlated with your skills, efforts, and likeability.
• Keep your day job for at least a year. It takes a while to build up income in a blog. Some blogs can take two years or more to build up revenue that's equivalent to your current salary.

5. Selling your own product. The classic method of making money online is selling your own product. Whether you make aprons, clothing, and kitschy dcor or you're selling manufactured cell phone accessories, there's a place for your business on the internet.

• To make money online by selling products, you must market your business diligently. Employ search engine optimization tactics, start a blog for your business, ensure that your website is easy to navigate, and embark on an advertising campaign to attract buyers.
While there are still many scams on the internet, a bit of legwork can help you find legitimate ways to make money from home. Seek forums for like-minded people online that can guide you in the right direction and help you steer clear of scams. 
Remember that no legitimate work at home opportunity asks you to pay in advance to work for them. Above all, use discretion and proceed with caution. Give the above opportunities a try for a legitimate way to put more cash in your pocket and more freedom into your schedule

Create Financial Independence With Just $5 per day

Create Financial Independence With 5 Dollars a Day
Creating income streams of just $5 per day is a great way to secure your financial future. Maybe $5 doesn’t sound like very much, but if you do the math, you’ll find it’s over $1,800 a year. Think about what would happen if you could set up one of these income streams each month in your spare time.
It can be intimidating to create and implement an idea that can make millions, but no one is intimidated at the prospect of making $5!
Following this process will get you well on your way to additional income streams:

1.Make a list of ideas that will allow you to make $5 a day online. It’s important to maintain a list of good ideas. Make an initial list of at least 25 items and attempt to add a few more each day. That way, you’ll always have a source of ideas that you can immediately put into action. A few examples include: Write an eBook and sell it on Amazon.com.
Make a video showing how to do something. It can be as simple as how to prune a rosebush. Post it on YouTube.com and make money via YouTube’s advertising program.
Build a website about your favorite movie star and make money selling related items on Amazon.com or your own selling platform. You can sign up at Amazon.com to make commissions on any items your leads buy from them.
Sell your world famous apple pie recipe on a site such as Fiverr.com.
 

The list of possible ideas is nearly endless. Try to come up with ideas that require little time and not much initial expenditure. The whole idea is to get a bunch of these $5 streams going simultaneously.
Continuously ask yourself, “What do I know that might be valuable to someone else? How can I monetize it?”

2.Grab the best idea from the list and get busy. In most cases, it should take roughly 20 hours of work to put a single idea into action. That might take a week or two, depending on your schedule and level of motivation. Some ideas will take longer to implement than others. And some ideas might require more marketing time than others.
Avoid spending too much time. You never know for certain what’s going to work and what isn’t. Many ideas will fail to produce a single dollar. But several of your ideas will produce far more than $5 per day. The $5 average isn’t difficult to attain.

3.Stay focused on one project until it’s 100% complete. Many people think they must have a spectacular idea to make a decent amount of money. You actually just need a decent idea and effective implementation. Someone somewhere is making $1 million a year retreading tires and someone else is doing just as well selling paperclips. See your $5 project through until it’s fully implemented. Then start another and do the same thing.
Create a schedule for yourself. Avoid the mindset of just throwing whatever free time you have at your projects. Schedule your project time.

4.Occasionally consider how you might adjust your completed projects that are already successful. A simple tweak might cause the project to do even better.

5.Think about some simple ways you can save $5 every day. Saving $5 is just as
good as earning $5. Then, take that $5 and invest it.
It doesn’t require a million dollar idea to become financially comfortable. You simply need several five-dollar ideas that you can implement quickly and leave on autopilot while implementing additional ideas.
That “measly” $5 a day really adds up. If you could implement 25 ideas that average $5 per day for each, it would total $125 a day. That’s over $45,000 per year of essentially passive income! Get started on your $5 ideas today

Simplified Social Media Statistics Reading

Making Sense of your Social Media Analytics – Quick Reference Guide

 

Whether you like it or not, social media has now become a part of everyday life and that includes how you present your business to your customers. Whether you own a small handyman service or a computer repair shop, if you want to increase your market share, you'll need to have a presence on social media.

 

But how can you determine whether or not you are actually making an impact on social media? It can be daunting at first, especially if you don't consider yourself an expert when it comes to technology, but all you have to do is follow these guidelines and you'll easily be able to understand how your customers are interacting with you through social media.

 

 

 

 

 

Understanding Social Analytics

 

It makes sense to actually understand the meaning of social analytics before you attempt to measure it. To make it simple, social analytics are the measurements of the success of your social-media marketing. However, it doesn't necessarily mean you need to look at the number of your Facebook followers or the amount of retweets you get (though that is one part of it). Instead, you need to be looking at the following things in order to fully understand your social media analytics.

 

 

 

 

 

The Size Of Your Community

 

This one is pretty easy to understand, as all you have to do is look at the total number of followers or Facebook fans that you have. If you have multiple social media accounts, you will want to look at all of your fans across the entire social media spectrum, as the combined total can be an indication of whether or not you are effectively marketing yourself on social media. The more you increase the size of your community, the more effective your social-media marketing is going to be.

 

To keep track of all of the analytical data for your social media profiles, Klout is a resource that you should definitely consider advantage of. It can examine up to 12 social media profiles and will measure the influence of each profile based on the level of your followers' engagement. It can easily allow you to see which updates you make have the biggest impact on your customers and followers.

 

 

 

 

Bounce Rate

 

Here is where things get a little tricky. Your bounce rate is the percentage of visitors who either leave your site immediately after visiting it or bounce around from page to page on your site. A higher bounce rate means more people are actively exploring your site, which means they are engaged by your content and want to find out more! Google Analytics is one of the best analytical resources on the market, especially when it comes to determining bounce rates for small and medium-sized businesses.

 

 

 

 

 

Visit-to-Lead Conversion Rate

 

This determines exactly how many of your followers are actively visiting your social media profiles because of "leads" that you are having. This can be anything from having a special offer on a product or service that you offer or some type of other promotion.

 

Measuring this can allow you to see which leads are more successful than others, which can allow you to increase the effectiveness of your social-media marketing strategy. If you're having trouble determining this information, Google Analytics is a great tool for analyzing these types of conversion rates.

 

 

 

 

 

Lead-to-Customer Conversion Rate

 

This is perhaps the more important conversion rate. It can be a little difficult to track, since it doesn’t technically take place on social media, but it can help you determine whether or not your social media presence is bringing in customers. This conversion rates refers to the number of people that actually become one of your customers because of one of the "leads" you posted on social media. Understanding this number can allow you to identify which leads are the most effective at bringing in more potential customers.

The Tone of Engagement

The age old saying "there is no such thing as bad publicity" doesn't really apply to social media. A good reputation that took you years to build can come crumbling down in a matter of days if you neglect your brand on social media.  So you need to be able to determine whether or not your customers/fans are positively engaging with the content on your social media sites. It can help you determine if they are happy with what you offer and if they seem unhappy with something, you can attempt to communicate with them in order to fix it.

 

 

 

 

 

Who Exactly Are Your Followers?

 

Understanding your clientele base is important in any business and social media can easily do that for you. This aspect of social analytics is important because it not only allows you to determine who your customers/fans are, but other crucial marketing aspects, like where they are located or what time they are visiting your site.

 

It can also help you determine if the people visiting your sites are actually leads or other "competitors" in your industry – which means you need to change your social marketing strategy in order to bring in fresh customers.

 

 

 

 

 

Determining Where the Lead Came From

 

If you're running special promotions on referral or paid advertising websites, you'll definitely want to know whether or not they are effective at bringing in customers. This statistic can help you determine which leads bring in more traffic to your site and can allow you to figure out where you want to focus most of your social-media marketing efforts.

 

One of the best social media analytics resources that can track your leads is Bit.ly. It is a URL shortening and tracking tool, which can be incredibly useful if you use Twitter, and Facebook too I suppose. More importantly, it can help you determine which links are getting the most clicks. By taking advantage of this resource, you can figure out what type of content your customers/followers are more likely to be interested in.

 

 

 

 

 

How Do Your Customers View Your Brand?

 

Understanding your customers is incredibly important, which is why you'll want to know whether or not they started following you by word of mouth or if they "liked" your page after they took advantage of a special promotion. This can give you insight into how effective your marketing strategy is and whether or not some customers are satisfied with your products and promotions.

 

And if you really want to get a full understanding of how your customers/followers view your brand, SimplyMeasured offers free analytical reports that can show you how effective you are on each social media site. SimplyMeasured even offers reports that compare your social media statistics to your competition!

 

 By utilizing the proper resources and tools, you can better understand your social media analytics. And by understanding your social media analytics, you can better understand your customers' motivations, as well as what makes them a loyal supporter of your brand!

5 ways your business is costing you future business opportunities

5 ways your website is costing you new business

Modern technology has improved at an alarming rate over the last decade, with the internet at the forefront of each and every single one of these advancements. Smart phones and tablet devices are now a part of everyday life, and you can even now use them to do your banking and to pay for items and services. You can even pay for items and services using digital currency, namely the bit coin. Yes, technology is most certainly king and for that reason, if you want to stand any chance of succeeding within the business world, you need to embrace it and get with the times.

 

It doesn’t matter how big or how small your business may be, the simple fact of the matter is that if you want to stand any chance of succeeding, you will need to own a website for your business, and if you want your business to flourish in these new times, your website will need to do more than the days of old.  It will need to work for you. If your website is outdated, neglected, or just simply poorly designed this could potentially be costing you thousands in lost revenue every single month.

 

If your business is suffering and you’re not quite sure why, maybe, just maybe, your website could be to blame? Here’s a look at 5 ways in which your website could potentially be costing you new business.

 

Your site does NOT have a clear call to action – One of the best ways of actually getting what you want is to ask for it, and in simple terms, that is essentially exactly what a “call to action” is. On your site it is your job to encourage, or even to direct your customers towards exactly what it is that you would like them to do once they’ve finished browsing your services and/or products.

 

Exactly what you require them to do will of course depend on what your business is all about.  Do you want them to sign up for a free trial? If so, a simple hyperlink linking to the “free trial” page, with the text ‘Click here for your free trial” is all that you need to do. Do you want them to browse your service or products? If so, ‘Click here to browse our full range of products/services’ etc. Place these clickable links strategically throughout your website’s content, ensuring you don’t overwhelm the customers with too much text or content.

 

It’s essentially the same as using bait while fishing. A few carefully placed links with simple call to action text will bait customers into clicking them, seeing your products, seeing something they like the look of, and purchasing it whilst making you a tidy profit in return.

 

 

Your site layout sucks – On average, a new visitor to your website only spends six seconds evaluating whether to stay on your site or to click the back button and go somewhere else.  If your website’s most important information is buried under the fold, then there is a pretty good chance it’s not being seen. The layout of your website is arguably one of the most important factors to consider when creating a new site for your business. Although there are a number of “create your own” websites out there that cost little to nothing at all, it is advisable to always hire professional web designers to create and design your website for you.

 

You should think about what you want each page to say, and then look for ways of saying it using as minimal text as possible. Hey, if you have a knack for writing, that’s great that’s what your blog is for.  

 

But most our potential customers will be visiting your website to browse your products and services, not to read long walls of text. They want to be able to find what they’re looking for as quickly and as easily as possible. Make sure you keep the text to a minimum, don’t try to include too many images, and make sure each page is well balanced.

 

Your design is outdated – A great website design can validate to consumers that your business is a legit, professional business that they want to patronage. It can either boost your reputation or turn potential consumers away.

 

If you’re trying to save money by doing it yourself, you could actually be losing potential customers, and in the end, losing money. By taking design into their own hands, small business owners cause themselves more headaches and risk by ending up with a poorly designed and planned out website.  Not surprisingly, 41% of small business owners who are unhappy with their current website say design/aesthetic is one of their top priorities

 

So do it right the first time. Hire a professional web design service and make sure your website looks contemporary, attractive, and allows customers to easily engage with your business.

 

 

You don’t have any social networking links – Social networking is now a part of everyday life, and whether you like it or not, it looks set to stay that way for the foreseeable future. First off, if you don’t have several social networking pages created for your business, you need to consider getting them set up ASAP. Social networking is ideal as it’s a great source of free, or very cheap marketing and advertising, millions upon millions of people use these pages, and it’s an ideal way of potentially drumming up more business.

 

Once you do have several social networking pages created, Facebook, Twitter, Linkedin, Pinterest etc, you will then need to ensure that you provide links to each page from your website. Linking to social networking pages is ideal because it allows you a way of keeping in touch with potential customers, and keeping them up to date with what’s going on. So let’s say you are having a sale.  People love sales right? By promoting this sale through social networking sites, you have a direct line of communication to people who are already interested in what you’re selling. 

 

 Your friends, fans and followers then see the amazing deal your offering and will likely take advantage of it because you’re speaking directly to your target audience. We spoke about calls to action earlier and social networking links are prime examples of how effective a call to action can be. Simple text such as “Stay Informed by liking us on Facebook” with a direct link to your Facebook page is all that is required, and it’s proven to be extremely effective.

 

 

Your site is not mobile-friendly – As mentioned previously, smart phones and tablet devices are now extremely common, with close to 50% of all US citizens actually owning at least one of these devices. For that reason, more and more people are using these devices to browse the web, rather than laptops or computers. If your website isn’t mobile friendly then you need to rectify this issue as soon as possible, as again, you could be losing out on a lot of customers.

 

Websites that aren’t user friendly show up incredibly small on the screens of smart phones, forcing the user to have to enlarge the text and to then scroll left, right, up, and down, every few sentences. If there are any clickable tabs or links on the page, they often inadvertently get clicked by accident, which is extremely frustrating for the user. Rather than spending 10 times as long as normal to simply read a few paragraphs, the user will instead search for a much simpler alternative, namely one of your competitors with a mobile friendly website.

 

Mobile friendly websites recognize when a user is browsing via a smart phone and will display the text in the perfect size for your device’s screen. This means you won’t need to enlarge the text, you won’t accidently click on the wrong page, and you won’t need to scroll left and right every few words. You simply read the text and scroll down as you go. It’s simple but it works and works so much better than the non-friendly alternative.

 

Your contact information is hard to find– Studies and expert research have both found that including your contact information on every single page of your website is the most effective way of maximizing your potential to increase and boost your sales.

 

Many businesses make the mistake of placing their contact information solely on their ‘contact us’ page, or sometimes not at all. Visitors don’t want to navigate through different pages just to find a telephone number or email address.  Visitors want to be able to find what they’re looking for as quickly as possible.  You can easily eliminate any frustration by listing your business phone number, your operating hours and business email address situated at the top and bottom of every page.

 

For further benefit make sure to include links to your social networking pages with your contact information. The easier you are to get hold of, the more likely you will be to land yourself extra leads, and sales. You get the results you want, as does the customer as they easily get to find exactly what it is they’re looking for without wasting time by navigating through page after page.

 

7 Conversion Tricks To Engage Your Audience

7 Conversation Starters to Get Your Audience Talking

You can’t read anything about marketing these days without reading about engaging your customers. But what does that really mean?

Engaging means capturing someone’s attention – connecting – and having a conversation. Not easy to do on the internet, particularly when there are millions of other things clamoring for attention at the same time.

But, that doesn’t mean it’s impossible. It just means you need to try harder.

The thing is, your customers want to talk to you. They want to know what you think, and most importantly, they want to believe that you care what they think.

It’s not as hard as you might think. Here are 7 simple conversation starters to get your audience talking to you.

#1: Express an Opinion about Industry News

You want to build authority within your industry or niche? One of the best ways to do that AND start a conversation with your followers is to express an opinion – particularly if it might be new or controversial. Of course, you should only do this if you can back up your opinion.

A good way to get started with this tactic is to follow relevant publishers and influencers in your industry. When you see them post a piece of news that’s relevant to your followers, read the article (or watch the video) and figure out what you can add to the conversation. Then share it – and make sure to include a call to action that encourages your followers to chime in with their own opinions.

#2: Ask for Stories and Experiences

Everybody has a story to tell – and when you’re speaking to an audience who all have something in common with you, then it’s easy to think of a topic that may inspire people to share their stories.

The key here is to share your own story and then ask your followers to share their best stories with you. For example, say you own a travel agency. You might tell a story of a trip you booked for yourself before you were a travel agent and how it went wrong. Then, you could ask your followers for their travel horror stories.

The benefit of this type of sharing is that it provides you with an opportunity to respond, express sympathy or amazement, and build a bond with potential customers online.

#3: Get Recommendations

People might love to tell stories, but do you know what else they like? Giving advice and making recommendations! And asking them for recommendations is a great way to get them talking.

What kind of recommendations should you ask for? Ideally, they should be relevant to your product or service. For example, I’m a marketing guy. I might ask:

  1. What are your favorite marketing podcasts?
  2. What publications do you follow on Facebook and Twitter?
  3. Which marketing technique is your favorite, and why?
  4. What marketing apps would you recommend?

You get the idea. The key is not to stray too far from your brand and product. Instead, keep a tight focus and encourage your followers to share their experiences and recommendations with you and each other.

#4: Promote Your Events and Your Community

Are you appearing at a local street fair or charity event? Sharing your involvement is a great way to remind people that you stand for something other than making money – and to underscore your involvement in your community and industry.

Even if you’re not appearing at an event, there’s a benefit to letting your followers know what’s going on in your community. Giving a nod to other businesses or to local charities can help you build trust and earn the admiration of your followers. You can encourage conversation by asking questions like these:

  1. Will you be attending the Fourth of July celebration?
  2. What the last community event you attended?

Another option is to include an open call to action at the end, something like “We hope you’ll stop by and check out our booth! There’s a free gift in it for you!”

#5: Ask about DIY Projects

Whatever industry or niche you’re in, the chances are good that your followers have some DIY experiences that are relevant. Asking about them is a great way to learn about potential customers and build a warm rapport with them by responding to what they share.

Ideally, a DIY project should be something that uses (or could use) your products. However, it doesn’t have to be. The key is to find a way to make what you post relevant to your brand – and then stand back and let your followers do the rest.

#6: Ask Open Questions

Asking questions is one of the best ways to get your followers talking. It’s especially helpful to you if you can get them talking in a way that helps you to learn more about them – because that’s information you can use to create future content.

For example, if you’re targeting small business owners, you could ask questions like:

  1. What’s your biggest challenge as a business owner?
  2. What problem do you wish someone would solve for you?
  3. What product or service has helped you the most?

The answers to these questions can help you write blog posts, create a social media strategy, or even develop new products that are ideal for your target audience.

#7: Ask for Testimonials

You already know that reviews and testimonials are hugely important in the world of marketing. What better way to get some new testimonials to share on your site than to ask your customers to provide them on social media?

Not only will asking for opinions help you get some positive testimonials, it may also help you discover potential issues and nip them in the bud before they become big problems. You should be prepared for some surprises – but if you approach the request with the right mindset, this technique can help you learn a lot about your customers.

Look who’s talking… 

The bottom line is that your audience wants to talk to you. They don’t read your blog or follow you on social media because they’re looking for a lecture. The key is to give them the encouragement they need to share their thoughts, experiences, and opinions with you – and then, to stand back and listen to what they say.

 

 

3 Proven Strategies For Small Business Owners To Increase Cashflow

3 Proven Strategies for Small Business Owners to Increase Cash Flow

Is your small business struggling to make enough profit to pay the bills? Living paycheck to paycheck can be quite frustrating. Perhaps you started a small business so you could pursue your dream while earning money at the same time. If so, then you know that it isn’t always easy to get a small business to bring in the profits you’d like.
However, if you’re willing to work hard and have a good plan, there’s no limit to how far you can take your small business. Luckily, there are many ways to increase your current cash flow and free you from the threat of financial disaster.
Consider these strategies to increase your cash flow:

1.Collect feedback. Many small business owners forget the importance of soliciting feedback from their clients. There are several effective ways to find out what your clients think about your products and services. Ask the client to fill out a quick survey or questionnaire to rate various aspects of your business. These surveys can provide an excellent glimpse into your client’s point of view. There are many different websites that enable you to create simple surveys. Look online to find one that meets your needs.
Follow up with your clients with a phone-call or email asking for comments about your products or services. Inquire about which aspects they are satisfied with and which need some work.
Talk to your clients in person and ask them how they feel about their experiences with your business.
Remember, word of mouth is one of the best ways to advertise your business

If you have a bunch of satisfied customers, they’ll tell their friends and family about their positive experience and you’ll get more business.
2.Get rid of products that don’t sell. It’s likely that you offer your customers a wide variety of products, but only a few of these products bring you maximum profit. Sometimes a large inventory can work against your business. Customers often avoid buying altogether when they’re overwhelmed with options.
Instead of offering more products that likely won’t be sold, trash the unattractive products and offer more items or services related to your best-sellers. This is an excellent way to boost sales while reducing upkeep and inventory costs.
3.Pursue unique marketing strategies. If your business is experiencing a steep drop in sales, there must be a reason. It could be that your marketing techniques are simply not as effective as you thought. Consider alternative marketing techniques. Think about marketing your business online. It’s becoming easier with each passing day and more people are prone to search the internet for better deals. Businesses that have online order options are often much more successful. It’s a perfect way to increase cash flow.
Get the word out. Take advantage of social media sites like Facebook and Twitter to promote your business.
Radio advertisements, commercials, billboards, and flyers all increase the visibility of your business. Sometimes, door-to-door marketing is just as effective.
By using these strategies you can boost sales and increase the revenue of your business. Once these strategies have been implemented, there will be no need to worry about how you’re going to pay the next bill. You’ll finally have the money to live the life that you’ve dreamed of.

It just requires determination, persistence, creativity, and an open mind to make your business successful. Test different strategies and stick to the ones that work best for you. Your efforts will be worth it once you see those increased profits.

The Smart Way to Choose an Affiliate Product for Passive Income

The Smart Way to Choose an Affiliate Product for Passive Income
Finding a good product to sell when trying to earn passive income can be difficult, but it’s important to your success. There are literally thousands of products to choose from and the competition amongst sellers can be fierce.
Finding a niche and product is the most difficult part of affiliate marketing.
Follow these steps when choosing an affiliate product:

1.Find something that interests you. Avoid choosing a single affiliate product, developing a web page, and then starting all over again with a totally different product. Instead, consider creating a series of websites and products within the same niche. Think about what interests you. Is there a topic on which you’d consider yourself to be an expert?
Since you’ll be spending a lot of time on your niche, choose something you like that could also be profitable.
A good niche will have multiple products available. Give your customers some choices. If you’re selling diet products, give them several to choose from. You can link your websites together and create your own little community.

2.Check out the competition. There will be others trying to sell the same products as you. Search online and see how stiff the competition is. Most affiliate programs have a metric that describes how well a product is selling.
 

Ideally, you would want to find some products that are selling well, but have minimal competition.

3.Think about the timeframe. Based on the level of competition, create a timeframe for success. Avoid picking something that requires more time and effort than you have.

4.Be concerned about the sales page. Even a fantastic product is difficult to sell without a great sales page. Though it’s possible to create your own sales page, it’s easier to send prospects to the one provided by the company that creates the product. Ask yourself if the page looks professional and makes you interested in owning the product yourself.

5.Look at the payout. How much will you be making per sale? How many sales do you estimate? Some products sell for $10, while others can sell for over $1,000. The commissions can range from 1% to 75% or more.

6.Does the product have staying power? Some products morph over time. For instance, Apple releases a new iPhone every year or so. A good passive income product won’t require you to rebuild your marketing machine each year. There are products that have been sold for many years in the exact same format.

7.Evaluate your results. Any decent affiliate product site will allow you to evaluate your web traffic. If you’re getting others to come to your affiliate sales page, but no one is buying, you either need a new sales page or a different product. It’s possible that those who visit your site are looking for information, rather than looking to make a purchase.
Find a way to entice those who are coming to your site, but aren’t clicking
on your links.

Choosing good products is the first step to becoming an effective affiliate marketer. A good product makes it much easier to be successful. Find a popular niche and good products. Before you know it, you’ll be making a killing in the world of affiliate marketing.