The Smart Way to Choose an Affiliate Product for Passive Income

The Smart Way to Choose an Affiliate Product for Passive Income
Finding a good product to sell when trying to earn passive income can be difficult, but it’s important to your success. There are literally thousands of products to choose from and the competition amongst sellers can be fierce.
Finding a niche and product is the most difficult part of affiliate marketing.
Follow these steps when choosing an affiliate product:

1.Find something that interests you. Avoid choosing a single affiliate product, developing a web page, and then starting all over again with a totally different product. Instead, consider creating a series of websites and products within the same niche. Think about what interests you. Is there a topic on which you’d consider yourself to be an expert?
Since you’ll be spending a lot of time on your niche, choose something you like that could also be profitable.
A good niche will have multiple products available. Give your customers some choices. If you’re selling diet products, give them several to choose from. You can link your websites together and create your own little community.

2.Check out the competition. There will be others trying to sell the same products as you. Search online and see how stiff the competition is. Most affiliate programs have a metric that describes how well a product is selling.
 

Ideally, you would want to find some products that are selling well, but have minimal competition.

3.Think about the timeframe. Based on the level of competition, create a timeframe for success. Avoid picking something that requires more time and effort than you have.

4.Be concerned about the sales page. Even a fantastic product is difficult to sell without a great sales page. Though it’s possible to create your own sales page, it’s easier to send prospects to the one provided by the company that creates the product. Ask yourself if the page looks professional and makes you interested in owning the product yourself.

5.Look at the payout. How much will you be making per sale? How many sales do you estimate? Some products sell for $10, while others can sell for over $1,000. The commissions can range from 1% to 75% or more.

6.Does the product have staying power? Some products morph over time. For instance, Apple releases a new iPhone every year or so. A good passive income product won’t require you to rebuild your marketing machine each year. There are products that have been sold for many years in the exact same format.

7.Evaluate your results. Any decent affiliate product site will allow you to evaluate your web traffic. If you’re getting others to come to your affiliate sales page, but no one is buying, you either need a new sales page or a different product. It’s possible that those who visit your site are looking for information, rather than looking to make a purchase.
Find a way to entice those who are coming to your site, but aren’t clicking
on your links.

Choosing good products is the first step to becoming an effective affiliate marketer. A good product makes it much easier to be successful. Find a popular niche and good products. Before you know it, you’ll be making a killing in the world of affiliate marketing.

Where To Find Funding For Your Brilliant Business Idea

Where to Find Financial Support for Your Brilliant Startup Idea
Your amazing business idea may need funds to be successful. However, it’s not easy to finance a startup in a sea of competitors. 
Consider many sources for your startup funds:

1.Use your own finances. Instead of getting a loan or borrowing from others, see if you can finance your startup with funds you save or gather. Do you have savings that can be used to fund your new business?
Do you have items or services you can sell to raise money? This may take awhile, but you might feel more comfortable delaying the launch of your company a bit while you earn the money to get it started.

2.Ask friends and family to help. Do your family and friends think that the startup idea is a good investment that will bring high returns? If you have support from these sources, they might be interested in loaning you the startup funds or investing in your new business. Your friends or family members can become lenders, partners, or investors in the startup.
They can contribute to the financial side, but they may also want to be involved in other areas. It’s important to negotiate an arrangement that you feel comfortable with.

3.Use crowdfunding. There are multiple online crowdfunding platforms, such as Peerbackers, Kickstarter, Indiegogo, RocketHub, and others, that can help you raise money. These websites let you share your startup idea with the public. Then, the public can donate money in return for items, services, or a share in the company, One key to success on a crowdfunding platform is to have a unique story.
You can raise money for your startup and introduce your product or service at the same time.
Keep in mind that these platforms are filled with competitors, and it’s not easy to get all the funding you need. A successful campaign on these platforms usually includes social media and marketing efforts.
4.Enter startup contests. Big brands and investors sometimes have contests for startups. These contests put you in front of big names who are interested in investing. They help you get recognition while you learn from other startups. You also have the chance to fine-tune your ideas to make them more appealing to investors.
5.Seek angel investors. Angel investors want to help new companies and make a profit in the long term. They have large sources of money, so your startup may be able to get all of its funding in one area. Angel investors tend to ask for a portion of your company or shares. They may ask to be partners or have control over startup decisions.
Because of their financial commitment, they have a vested interest in your success and want to ensure that your new business brings in high returns.
6.Consider financial institution loans. Banks, credit unions, and other sources may offer you a business or personal loan to fund your idea. They may require collateral and ask detailed financial records and other information about the startup. Small business loans are a popular choice among startups.
Before you get a loan, consider the fees and interest on the loan.

What if your business doesn’t bring in enough profit to repay the loan? How will you repay it? It’s important to have a Plan B.
Launching a startup is an exciting time! Follow a profitable business plan and keep your eye on the profits so your new business can repay the startup funds as soon as possible and move on to providing you the returns you deserve.

Big Reasons Why Your Website Should Be Mobile Phone Accessible

Why Your Website Must Be Mobile Friendly (Now More Than Ever!)

Did you know that 4 out of 5 consumers now use smartphones to shop? Let’s face it, nowadays just simply having a website is no longer enough for your business to truly connect with consumers online. People are accessing the internet from desktops, laptops, tablets, and mobile phones. Your customers are using mobile devices to search for businesses in their area and to shop online.

 

Having a mobile website can make a big difference in how many customers find and interact with your business. The use of mobile phones to browse the internet isn’t new, but it continues to rise, making a mobile website more and more important for businesses who want to stay on top of the market.

 

 

 

 

Why being Mobile Friendly Is Important for Your Business

Studies show, the average consumer is spending more time browsing and utilizing the web on a mobile device vs. on a desktop or laptop. Tablets and phones can be conveniently carried around and accessed instantly.   How often have you seen someone looking at their phone while waiting for a bus, sitting in a restaurant, or taking a break from work? All of those moments are opportunities for your business if you have a mobile friendly website.

 

 

 

 

Some Statistics to Think About

In a 2014 study, ad network InMobi found that in the United States people are spending more time accessing the internet through their mobile devices than through their PCs. This means that if your business’s website is designed only for PCs, you’re missing out on over half of the market. Furthermore, about one in three online searches are now conducted through mobile devices. People use their phones when they are out and about and looking for a local service. If your website comes up in their search results and is easy to access, you might gain an immediate new customer.

 

A recent study by iAcquire found that 70% of mobile online searches result with an action taken within less than an hour of the search. This means that mobile searches are a more effective way of reaching customers than desktop searches, and can quickly result in new customer interactions and sales.

 

 

 

 

Connect with Customers Where They Already Are

Nowadays it’s pretty much second nature for just about everyone to use their phone to access the internet. No matter where your customer is, simply by having a website that is easy to access on mobile a device, you are making it easier for customers browse your website and find what they need and take the next action. 

 

Whether it’s your business phone number, information about your products or services or it’s directions to your business. They can browse your website with ease and quickly find what they are looking for – and that’s the bottom line.  Mobile websites make it easier for consumers to get the information they want. 

 

 

 

 

 

Mobile Websites Create a Better User Experience

In a brick & mortar business, whether it’s a restaurant or retail store, the better and more comfortable the experience is for a customer, the more likely he or she is to stay for longer and ultimately buy something. The same is true for websites. If a website is difficult to navigate or slow to load, an internet user is highly likely to close it and look elsewhere. Standard websites can work on mobile devices, but they are usually ungainly. They are meant to be viewed on a large PC screen and become distorted and slow when viewed through a smaller mobile device.

 

Mobile sites, on the other hand, are designed specifically to be used easily on a cell phone or tablet. That means that users won’t have to spend time scrolling, pinching or zooming to find the information they want. They are also smaller in file size as well and will typically load faster on mobile devices.  This is good because a fast load time will decrease the chances that a person will get impatient and click the back button and go to your competitor.  Mobile websites make for a more pleasant viewing experience and faster navigation, which can ultimately result in better business.

 

 

 

 

So What Type of Mobile Site Is Right For You?

To further complicate things, there are multiple types of mobile websites. The best option for you will depend on the size of your business and the kinds of services you offer. Here’s a quick guide that breaks down the differences between the different types, and some pros and cons to think about. 

 

 

 

 

Dedicated Mobile Website

A dedicated mobile design, simply put, is a secondary website that is specifically geared toward and designed for mobile devices. So instead of using one website that is only compatible for larger monitors on desktop and laptop computers, you can opt for second (mobile) site to accommodate the consumer on the go. To see an example, check out mobile.nytimes.com. When a user accesses nytimes.com site from a mobile device, the site detects that they are using a mobile device and redirects them to the mobile version of the website.

 

This is a good option if your business does not need a ton of pages and you simply want to direct people to a physical business location and provide easy to access contact information.  It’s also a great way to get started if you don’t want to upgrade to a new responsive website.

 

Dedicated mobile designs are faster and operate better with mobile devices than responsive web designs, which focus on a variety of devices instead of just mobile devices. This is due to the fact that the workload is not through the phone, but rather with the server that the device is connected. Another advantage of dedicated mobile sites is that you can add custom “mobile only” features like a “click to call” button or “click for directions” which gives your customers the ability to quickly interact with your business and set your business apart from your competitors  

 

Images and content are typically much easier to view on mobile devices than with desktop standard websites. The downside, of course, is that you won’t some of the features or be able to really engage with customers through your mobile site as you would with a responsive design.

 

The main drawback with a dedicated mobile site is that you must build and maintain two separate sites: one for traditional desktops & laptops and one for mobile devices. This can take extra time and resources.

 

 

 

 

 

Responsive Design

Responsive web design works differently than dedicated mobile sites. Rather than having a separate desktop and mobile site, with responsive web design, you can have one site that automatically adapts and resizes itself to fit any device. Responsive sites use a fluid, proportions-based grid to adjust to the screen size of the device a user is viewing it on.  For an example, see www.ancestry.com

 

So why go responsive?  First of all Google prefers responsive design over other options. With the big “G” dominating over 67% of the search market, it may pay to keep that in mind when making your decision.  According to Google responsive websites are more efficient for the Google bot to crawl, index and organize all the content online.  With responsive websites, you simply have one URL and the same HTML across all devices. (As opposed to having a desktop version, and a mobile version) When you have 2 versions of a website it forces Google to crawl and index multiple versions of the same website.  But it’s also been said by Google that it’s best to opt for the solution that provides a better experience for the user. So take that with a grain of salt.  

 

Secondly, it’s is where the industry going.  Right now, responsive design is still in the infancy stages in many ways but that’s not stopping some of the largest companies in the world from making the transition to a responsive design.  Companies like:

 

Microsoft

Tech Crunch

Adobe

Reliable Soft

 

It’s estimated that more than 5 billion people will be using a mobile device by the year 2017. 

 

“It’s not a matter of if you will need a responsive design, it’s just a matter of when”

 

The main drawback is if you want to make your website responsive, you are going to need a new website designed and developed.  Yes, technically it is “possible” to keep your existing design while making your site responsive, we don't recommend it for a multitude of reasons. But the biggest reason is that your old website wasn’t originally designed to be responsive, which can cause a lot of headaches when trying to make it responsive vs. biting the bullet, upgrading to a responsive website and staying ahead of your competition.  So if you are in love with your current website, it may be a better idea to go with a dedicated mobile website for now and upgrade to a responsive design later on

 

 

 

 

 

Reviewing Your Site

Once you have built your mobile site, you will want to ensure that it looks exactly the way you want it to. Using tools like Google Chrome’s Emulator or Adobe’s Edge Inspect will emulate your mobile site on a number of different devices so you can make sure it’s functioning properly.  

 

 

 

 

How to choose the best options for your business?

This question is kind of like those psychology ink blot tests, is that the answer is different for each person.  Neither option is wrong.  Which is why you should consider your business goals and choose the option that meets your needs the most.   

Are you going to be updating you content frequently?  Then responsive design may be the option that suites your needs best.  Would you like a more customized mobile experience?  Then a dedicated mobile site could be the right solution for you.  

So when you are ready to make a decision keep these three things in mind – Your business goals, your budget, and what option will work best for your customer.

7 tips that will help you use Linkedin to boost your business growth

7 WAYS LinkedIn WILL HELP YOUR BUSINESS

 

LinkedIn is one of the peculiarities of the social networking experiment. It’s not ubiquitous like Facebook, Twitter or even Pinterest. Yet, it has found a niche all its own, as a business tool, and particularly for small to mid range companies who want to network and reach their intended market.

 

The only problem you might be facing is, how do I use this tool—seemingly with unlimited possibilities—specifically to promote my business?  We’re going to break down seven strategies that can’t fail you.

 

  1. Make Valuable Connections

Like any social networking site, the ultimate goal of LinkedIn is to connect people and allow you to network your brand to new leads, or new business associates that can help you. While you may only find a few friends and associates based on email searching, you can take advantage of LinkedIn Groups, and connect to people in your niche industry or in local and regional locations.  You can also used the Advanced Search option to target a specific market and find people, companies and industries of interest by keyword. 

 

  1. Build Your Authority by Showcasing Your Knowledge

Publicizing your name under the guise of answering simple questions is a great way to generate brand awareness, and also get a keen insight into the mind of your potential customers.

A few years ago, posting articles on online directories was a fairly good way to prove your authority. However, it wasn’t long before VIPs in the search engine industry realized that the lack of interaction between writer and readers was less than impressive. 

The truth is, people are far less inclined to believe someone who gives a speech, than a person who takes unscripted questions and has the ability to reply.  This shows your potential leads and associates that you know your industry well enough to interact with the public in an objective and neutral way, and also gives you the opportunity to repeat your name and brand publicly without link spamming.  In general practice, avoid just talking about your opinion and instead quote reputable sources and include your own expertise.  Leave your answer open-ended so as to encourage more conversation and perhaps make more connections.

 

  1. Get Endorsements on Linkedin

A recent study from Dimen-sional Research shows that positive endorsements from sites like Yelp, Angie’s List, & Amazon influence a decision almost 90% of the time.

 

Endorsements are easier for a connection on LinkedIn to put in a positive word in for you without going to the trouble of writing a recommendation.

 

These endorsements are like reviews for your small business.  You can use them to build up your business’s reputation.  Plus endorsements can lead to recommendations which we’ll talk about below.  

 

  1. Get Recommended and Build Authority

The age old saying that you should “let someone else say it” rather than saying it yourself proves true in online marketing. It always has.

 

People are more persuaded by word of mouth, by the seemingly objective endorsement of other people.

 

This shows your audience that your service or product is great enough to earn other people’s recommendations. Recommendations are like referrals, and referrals are gold!  Best of all, LinkedIn’s recommendations appear on your page, and even better, they cannot be forged. 

  1. Host an Event and Keep People Up to Date

Hosting an event via LinkedIn lets you build awareness for your brand and also generate additional leads, since the event is advertised to your network. The Event Platform is easy to work with and helps you “promote the event” by asking questions about your purposes and subject. Online RSVP will help you keep in touch with your most important targets, and the announcement also shows up on their page. 

 

LinkedIn has an Events Tool search that lets people find your event based on mutual interest, as well as geographic location and industry. The flexibility of this online tool has resulted in many more links and connections being made, since you are no longer limited to traditional in-person events but can actually organize workshops, virtual webinars, phone conferences, round table discussions and more. One of the hottest strategies right now is to organize a regular monthly event, online or otherwise, and build visibility with your regular audience and with new members that hear about the meeting from LinkedIn announcements from friends of friends. 

Other tips you can try incorporating include:

Creating a logo, using simple and probably free software, that will make it stand out.

Come up with a creative title so that it will capture attention and hopefully be shared (and shared on more social media sites than just LinkedIn)

Always finish with a call to action. We remember this in articles and yet we seem to forget this golden rule in social media. If you don’t tell your audience what to do at the end, they won’t do anything. Always include a strong call to action after advertising a meeting.

Include keywords that describe your industry and reason for the event.

Promote your event in groups, preferably the most relevant groups to the theme of the event. It’s not blatant advertising if you’re providing value

Post about the meeting on your status messages. Remember an active page represents a busy company. Ideally, you tie in the latest company event with your status messages, generating excitement for the event

Much like other social networking sites, the ability to speak openly & candidly is another way you address any issues and provide amazing support to potential customers, so use it wisely.

 

  1. Use Sponsored Updates

If you are afraid of coming across as an aggressive or too spammy, then using LinkedIn’s Sponsored Updates to reach targeted users can help, and generate greater paid lead generation than many other social media strategies. Recently, HubSpot worked with LinkedIn and reported a 400% lead increase with their targeted audience.

 

  1. Reach Out and Make the Personal Connection

The biggest mistake people make using LinkedIn and other social pages is to lie back and wait for the traffic to generate.

Particularly because this website is professional and the opposite of the informal Facebook atmosphere, people tend to be suspicious when you add them without explanation. It is better to be proactive and to send personal messages to people before or as you add them. This way you can create the emotional connection that so many companies are missing in an overly optimized and online market.

The best approach to these messages is to look for areas of interest that you might have in common and then write to them personally, not as a form letter. Mention why you are reaching out and create an honest and meaningful message introducing yourself.  HP recently used LinkedIn for greater emotional engagement with its social media audience and reported 300,000 new followers in two months, along with an increased attrition and engagement rate, and even a 2.5 increase in customers who refer the company’s products to friends, family and acquaintances.

 

The biggest mistake people make using LinkedIn and other social pages is to lie back and wait for the traffic to generate.

 

Chances are, if someone was searching for you, you have a targeted lead that would not so easily dismiss a personal message. The Who’s Viewed Your Profile option received 76% of respondents’ votes for the best feature of LinkedIn.

As you can see, using LinkedIn has a number of benefits but only if you are willing to use its variety of tools and features consistently… As opposed to blindly posting and visiting once every month.

This doesn’t mean that you have to spend hours at a time that take up your entire day.  Most people couldn’t bear to spend literally hours a day on a social networking site, right?  Err… Sorry Facebook devotees. Make the most of your efforts by spreading out the time you spend on LinkedIn, try to check in daily, or at least a few times a week. This way you can keep your presence consistent, your name ubiquitous and your brand promoted.

 

Need some more reasons why you should be using LinkedIn? Check out our infographic on our blog by clic

Facebook Ads Secrets

What You Didn’t Know About Facebook Ads

Facebook may have started out as a way for teenagers and college students to easily connect, but it’s become much more than that.  Much More.  Today, the social network’s 1 billion user base is a goldmine for businesses looking to grow their brand.People continue to connect with other individuals on Facebook but they have also connected with brands and businesses.

While traditional marketing in newspapers, television, and other forms of media can be focused onto desired target audiences, their focus is quite limited. A law firm that markets their business in a business newspaper or TV channel will be limited to just one certain audience: business people. Other than knowing that the ads are going out to a business audience this example law firm wouldn’t be able to target their audience in any other way. Not to mention that determining exactly how many people viewed newspaper or local TV advertisements is difficult and not accurate.

With Facebook Ads, this same law firm would be able to laser focus their target audience. They would be able to choose the location of people to advertise their services to, their age, their gender, education level, interests, behaviors, language, income, and even relationship status.

One behavior that a law firm might want to include in their Facebook target audience is “small business owner” or “highly likely investors.” The law firm might also want to advertise only to people that are interested in “company mergers” or “corporate defense lawyer.” If this law firm decided to start handling divorce cases, they could also target “married” or “divorced” users.

Laser focusing a business’s target audience is instrumental in lowering marketing costs, as well as boosting conversion rates. Separate ad creative on Facebook that target certain audiences are also going to convert much better than general creatives that might be seen in newspaper or TV advertisements.

In a newspaper advertisement a law firm might have to stick to a generic headline like “Are you getting a divorce? Make sure you’re legally protected!” This headline would have to apply to women and men.

On Facebook Ads, a law firm could create an advertisement that goes out to men between the ages of 25 and 55 that are married or divorced, and the headline could say “Do you need legal help divorcing your wife?” It’s obvious how such a targeted approach would result in lower marketing costs and increased conversion rates. However, not all local businesses are aware of Facebook ads and how beneficial it can be to their marketing campaigns.

Versatility of Facebook Marketing

With Facebook Ads, businesses can market their brand, products, or services in four distinct placements that can have their own efficiency and lead quality benefits.

  1. Desktop News Feed

Advertisements that show up on target audience news feeds will look like the content they see from friends and pages they like. The only difference between their friends’ content and your business’s ads is that the word “Sponsored” will show up underneath the ads.

Advertising on news feeds is effective because business ads ads are integrated into the content the user is browsing.

  1. Mobile News Feed

These type of advertisements are displaced in the same way desktop news feed ads are, but they are only seen on the mobile version of Facebook. The mobile version of Facebook refers either to the native app used on iPhone or Android, or the browser mobile version. 

  1. Right Column

Right column advertisements will show up under a “Sponsored” section on the right column of Facebook. This ad placement isn’t as integrated as the ad that shows up in the news feed, but it is much less expensive because of that. Testing both desktop news feed ad placements and right column ads is paramount in finding the most profitable ad placement for your business.

  1. Partner Mobile Apps

Apps that are partnered with Facebook will display your advertisements within their content or at the bottom of their user interface. Advertising on mobile apps isn’t really something most businesses test, but it’s an option that’s available for them when they are running profitable campaigns and are looking to expand.

The Advantages of Building a Facebook Fan Base

Facebook Ads can be used to reach Facebook users that are in your business’s target audience. The ad may incite Facebook users to redeem a coupon, visit your site, share your content, or even place a call.

However, Facebook Ads can also be used to grow your Facebook page’s fan base. This may not sound that important at first, but it’s essential to a marketing strategy of a business that needs to lower costs in the long-run.

A business with 5,000 fans for example can post something on their Facebook page and have it appear on their fanbase’s news feed. At regular times of the day most Facebook pages reach the 10-20% of their fan base: this is because not all fans are online at the same time of the day.

Unlike paid Facebook advertisements, having a large fanbase makes it possible to market to your fans for free after acquiring them. The best part about Facebook fans is that you can earn them just by asking existing customers to like your Facebook page. You don’t necessarily have to invest in Facebook Ads to drive likes and fans to your Facebook page.

After a fan likes your page you’ll be able to reach them with your posts again and again for free. Not to mention that having a fan base makes it extremely easy to share special offers and news with previous and future customers.

If you ever sell your local business, you’ll be able to sell it for much higher if it has a fan base and is loved by customers. Business owners invest based on value, and a fan base that can be tapped into regularly for future marketing holds a lot of value. Even if you’re not selling your business you’d want to take advantage of Facebook Ads to boost sales and lower marketing costs.

Facebook Success Stories

If you think that Facebook advertising is only for the big companies like Dell and Dominos, then think again. Facebook Ads success stories range from brick and mortar stores all the way to national Saas solutions.

One prominent local business which succeeded with Facebook ads is State Bicycle Co. By using Facebook ads for marketing coupons and offers, State Bicycle Co. was able to increase annual sales by $500,000.

State Bicycle Co. was also able to reduce their cost per click by 80% compared to the other advertising platforms they used for online marketing. A major part of this cost reduction was brought on by the laser focusing opportunity gave them. State Bicycle Co.’s target audience included people with interests in “big shot bikes,” “Missions bicycle,” and “track bikes,” which were exactly the sort of bikes the company sold.

In addition to boosting sales with Facebook Ads and decreasing marketing costs, State Bicycle Co. also increased awareness of their brand and grew their fan base.

The Power of Optimization

Traditional marketing across newspapers and televisions makes it hard to test various creative quickly. With Facebook Ads your business will be able to tweak creative as often as desired, to achieve the exact results required as soon as possible.

If you have an ad creative with a certain headline, but want to test which images boost click-through rates, then you can just add multiple images to that campaign and Facebook Ads will split test which performs the best.

Testing various headlines and ad text is also efficient with Facebook Ads: simply duplicate your business’s ads, and then add in the new headline or ad text tests. The creative version of the ad will be different, but you’ll be able to keep the same targeting and audience parameters.

Instead of having to spend thousands of dollars on testing campaigns before knowing if they are worth continuing or not, Facebook Ads lets you do that at a fraction of the cost at a click of a button. This is exactly why Facebook’s marketing platform is effective for local business.

The other advantage of Facebook is the cost. After setting up a dozen or two ads for testing and setting the budget of each add to a few dollars, you’ll be able to see how ads perform. The highest performing ads can then be scaled with higher budgets, and larger targeting locations, to grow at a pace that’s right for your business.

This insures that you’re never investing so much into marketing that if the marketing campaign fails, your business will be in hot water too. It also insures that campaigns aren’t so successful that they sound thousands of customers to your business and you fail to fulfil orders or services because you can’t handle the rapid growth. Facebook Ads lets your business grow a pace that’s right for your marketing budget, but also at a pace that’s right for your business’s growth goals.

Protecting Your Online Reputation

4 Simple Steps to Protecting Your Reputation Online

 

Unfortunately, the Internet is full of misleading information and untruths. When these untruths involve your small business, your reputation can suffer. Sites like Rip-Off Report do not spend time vetting the information they are fed. This makes it incredibly easy for competitors and others to leave false information that can ruin your company’s reputation.

 

What’s worse than a ruined rep? The fact that many of these sites will charge you money to defend yourself. That’s right! It’s free to leave a negative review, and it can cost money to reply. This makes it very easy for a disgruntled ex-employee or unscrupulous competitor to ruin your company in just minutes.

 

What Research Shows

 

Research conducted by Bright Locals has shown that up to 79% of consumers report that they trust online reviews. This means that having no reviews online, or having only negative reviews, can drive your potential customers straight into the waiting arms of your competitors. So how do you ensure that your brand is a positive one among the online community?

 

Four Steps to Protecting Your Name

 

There are four easy steps that you can take to not only building a positive reputation online, but to protecting the rep you build.

 

1. Set Up Profiles on Social Media

2. Build Links

3. Online Reviews

4. Google My Business

 

Social Media

 

Create profiles on all of the major social media sites and maintain your profiles. Build pages on sites like Facebook, Google +, LinkedIn, Twitter, and Pinterest. After you have taken the time to build a profile, be sure to update it regularly. Having a stagnant presence on social media can be as damaging as having no presence.

 

Update your pages at least once each week. Respond to questions that you receive about your small business daily. And, if you receive negative comments, don’t delete them. Instead, use negative comments as an opportunity to provide exceptional customer service.

 

Link Building

 

Guest post on other sits and include a link to one or more of your social media profiles. Link building costs you nothing but a small amount of time, making it the perfect solution for the small business owner without liquid capital. If you don’t have the time to guest post on other sites, assign the task to one of your employees. This method not only combats negative reviews, but it can help your profiles get more hits. It’s a win-win.

 

Online Reviews

 

Studies have shown that people are more likely to leave a negative review when they have had a bad experience than to leave a positive review for a good experience. Give your customers incentive to leave positive reviews and make it easy for them to do so.

 

Many business owners find that by asking for feedback, they receive it. You may also choose to offer discounts as an encouragement for customers to leave positive reviews on the sites that you point them to.

 

No matter what you do, do not let negative reviews be the only thing people see when they search for your company online. Be proactive in your approach to combating negative reviews. This is the only way that you can ensure your company has a positive reputation in the virtual world.

 

Google My Business

 

Google My Business, https://www.google.com/business/, allows you total control of your small business listing across all of Google’s features from a single platform. This completely streamlines the process of controlling your brand and your reputation. One of the best uses that you have of Google My Business is the posting of images, videos and virtual tours. Let your potential customers see exactly what you have to offer without the need to step foot in your store.

 

Google My Business also allows the small business owner to engage your audience. In other words, you can both monitor and respond to reviews that your customers (or people posing as customers) leave on the Web. Before you sit down to respond to any negative reviews, determine how you will do so.

 

Any comments that you make in response to any type of review should be nothing less than positive. Keep in mind that you can’t please all of the people all of the time. It’s cliché, but it’s true. Negative reviews are to be expected; how you handle those reviews will speak volumes about your business to others.

 

A Few Facts About Online Reviews

 

  • On average a consumer consults 11 online reviews before they make a purchasing decision. 
  • Negative reviews can help your business. 68% of consumers are more trusting of reviews that are a mixture of positive and negative than those that are all positive.
  • Bad reviews that are based in fact provide a learning opportunity for you and your employees.
  • Responding to reviews shows potential customers that you care about exceptional customer service.

 

Handling Negative Reviews and Protecting Your Reputation – Doing It Right

 

You know that your reputation is gold. As a small business owner, your reputation means everything. When your reputation is stellar, you not only beat out your direct competition, but you don’t have to look for that big box store or large service provider hanging over your shoulder.

 

You understand that you need to handle reviews properly. But what is properly? Here are four tips for handling negative reviews in a way that will leave your small business shining in the minds of your potential customers.

 

1. Be professional – always! Do show that you care and do show that you are prepared to solve the problem.

 

2. Actions Speak! Show your customer that you are ready and willing to solve the problem. Phone calls, emails or even a certified letter in response to the review speaks volumes.

 

3. Handle it yourself! Do not delegate the task of handling negative reviews to an employee.

 

4. Document it! When you are responding to a negative review, be sure to not only tell your side of the story in a professional way, but detail the steps you took to try to remedy the problem.

 

The small business owner’s goal online should be to build a strong reputation. When you follow the advice outlined in this article, you are sure to not only build your reputation but to protect it. After all, your reputation is the lifeblood of your small business.

Where To Find Funding For Your Brilliant Business Idea

Where to Find Financial Support for Your Brilliant Startup Idea
Your amazing business idea may need funds to be successful. However, it’s not easy to finance a startup in a sea of competitors.
Consider many sources for your startup funds:

1.Use your own finances. Instead of getting a loan or borrowing from others, see if you can finance your startup with funds you save or gather. Do you have savings that can be used to fund your new business?
Do you have items or services you can sell to raise money? This may take awhile, but you might feel more comfortable delaying the launch of your company a bit while you earn the money to get it started.

2.Ask friends and family to help. Do your family and friends think that the startup idea is a good investment that will bring high returns? If you have support from these sources, they might be interested in loaning you the startup funds or investing in your new business. Your friends or family members can become lenders, partners, or investors in the startup.
They can contribute to the financial side, but they may also want to be involved in other areas. It’s important to negotiate an arrangement that you feel comfortable with.

3.Use crowdfunding. There are multiple online crowdfunding platforms, such as Peerbackers, Kickstarter, Indiegogo, RocketHub, and others, that can help you raise money. These websites let you share your startup idea with the public. Then, the public can donate money in return for items, services, or a share in the company, One key to success on a crowdfunding platform is to have a unique story.
You can raise money for your startup and introduce your product or service at the same time.
Keep in mind that these platforms are filled with competitors, and it’s not easy to get all the funding you need. A successful campaign on these platforms usually includes social media and marketing efforts.
4.Enter startup contests. Big brands and investors sometimes have contests for startups. These contests put you in front of big names who are interested in investing. They help you get recognition while you learn from other startups. You also have the chance to fine-tune your ideas to make them more appealing to investors.
5.Seek angel investors. Angel investors want to help new companies and make a profit in the long term. They have large sources of money, so your startup may be able to get all of its funding in one area. Angel investors tend to ask for a portion of your company or shares. They may ask to be partners or have control over startup decisions.
Because of their financial commitment, they have a vested interest in your success and want to ensure that your new business brings in high returns.
6.Consider financial institution loans. Banks, credit unions, and other sources may offer you a business or personal loan to fund your idea. They may require collateral and ask detailed financial records and other information about the startup. Small business loans are a popular choice among startups.
Before you get a loan, consider the fees and interest on the loan.

What if your business doesn’t bring in enough profit to repay the loan? How will you repay it? It’s important to have a Plan B.
Launching a startup is an exciting time! Follow a profitable business plan and keep your eye on the profits so your new business can repay the startup funds as soon as possible and move on to providing you the returns you deserve.

Simplified Social Media Statistics Reading

Making Sense of your Social Media Analytics – Quick Reference Guide

 

Whether you like it or not, social media has now become a part of everyday life and that includes how you present your business to your customers. Whether you own a small handyman service or a computer repair shop, if you want to increase your market share, you’ll need to have a presence on social media.

 

But how can you determine whether or not you are actually making an impact on social media? It can be daunting at first, especially if you don’t consider yourself an expert when it comes to technology, but all you have to do is follow these guidelines and you’ll easily be able to understand how your customers are interacting with you through social media.

 

 

 

 

 

Understanding Social Analytics

 

It makes sense to actually understand the meaning of social analytics before you attempt to measure it. To make it simple, social analytics are the measurements of the success of your social-media marketing. However, it doesn’t necessarily mean you need to look at the number of your Facebook followers or the amount of retweets you get (though that is one part of it). Instead, you need to be looking at the following things in order to fully understand your social media analytics.

 

 

 

 

 

The Size Of Your Community

 

This one is pretty easy to understand, as all you have to do is look at the total number of followers or Facebook fans that you have. If you have multiple social media accounts, you will want to look at all of your fans across the entire social media spectrum, as the combined total can be an indication of whether or not you are effectively marketing yourself on social media. The more you increase the size of your community, the more effective your social-media marketing is going to be.

 

To keep track of all of the analytical data for your social media profiles, Klout is a resource that you should definitely consider advantage of. It can examine up to 12 social media profiles and will measure the influence of each profile based on the level of your followers’ engagement. It can easily allow you to see which updates you make have the biggest impact on your customers and followers.

 

 

 

 

Bounce Rate

 

Here is where things get a little tricky. Your bounce rate is the percentage of visitors who either leave your site immediately after visiting it or bounce around from page to page on your site. A higher bounce rate means more people are actively exploring your site, which means they are engaged by your content and want to find out more! Google Analytics is one of the best analytical resources on the market, especially when it comes to determining bounce rates for small and medium-sized businesses.

 

 

 

 

 

Visit-to-Lead Conversion Rate

 

This determines exactly how many of your followers are actively visiting your social media profiles because of “leads” that you are having. This can be anything from having a special offer on a product or service that you offer or some type of other promotion.

 

Measuring this can allow you to see which leads are more successful than others, which can allow you to increase the effectiveness of your social-media marketing strategy. If you’re having trouble determining this information, Google Analytics is a great tool for analyzing these types of conversion rates.

 

 

 

 

 

Lead-to-Customer Conversion Rate

 

This is perhaps the more important conversion rate. It can be a little difficult to track, since it doesn’t technically take place on social media, but it can help you determine whether or not your social media presence is bringing in customers. This conversion rates refers to the number of people that actually become one of your customers because of one of the “leads” you posted on social media. Understanding this number can allow you to identify which leads are the most effective at bringing in more potential customers.

The Tone of Engagement

The age old saying “there is no such thing as bad publicity” doesn’t really apply to social media. A good reputation that took you years to build can come crumbling down in a matter of days if you neglect your brand on social media.  So you need to be able to determine whether or not your customers/fans are positively engaging with the content on your social media sites. It can help you determine if they are happy with what you offer and if they seem unhappy with something, you can attempt to communicate with them in order to fix it.

 

 

 

 

 

Who Exactly Are Your Followers?

 

Understanding your clientele base is important in any business and social media can easily do that for you. This aspect of social analytics is important because it not only allows you to determine who your customers/fans are, but other crucial marketing aspects, like where they are located or what time they are visiting your site.

 

It can also help you determine if the people visiting your sites are actually leads or other “competitors” in your industry – which means you need to change your social marketing strategy in order to bring in fresh customers.

 

 

 

 

 

Determining Where the Lead Came From

 

If you’re running special promotions on referral or paid advertising websites, you’ll definitely want to know whether or not they are effective at bringing in customers. This statistic can help you determine which leads bring in more traffic to your site and can allow you to figure out where you want to focus most of your social-media marketing efforts.

 

One of the best social media analytics resources that can track your leads is Bit.ly. It is a URL shortening and tracking tool, which can be incredibly useful if you use Twitter, and Facebook too I suppose. More importantly, it can help you determine which links are getting the most clicks. By taking advantage of this resource, you can figure out what type of content your customers/followers are more likely to be interested in.

 

 

 

 

 

How Do Your Customers View Your Brand?

 

Understanding your customers is incredibly important, which is why you’ll want to know whether or not they started following you by word of mouth or if they “liked” your page after they took advantage of a special promotion. This can give you insight into how effective your marketing strategy is and whether or not some customers are satisfied with your products and promotions.

 

And if you really want to get a full understanding of how your customers/followers view your brand, SimplyMeasured offers free analytical reports that can show you how effective you are on each social media site. SimplyMeasured even offers reports that compare your social media statistics to your competition!

 

 By utilizing the proper resources and tools, you can better understand your social media analytics. And by understanding your social media analytics, you can better understand your customers’ motivations, as well as what makes them a loyal supporter of your brand!

Facebook Ads Secrets

What You Didn’t Know About Facebook Ads

Facebook may have started out as a way for teenagers and college students to easily connect, but it’s become much more than that.  Much More.  Today, the social network’s 1 billion user base is a goldmine for businesses looking to grow their brand.People continue to connect with other individuals on Facebook but they have also connected with brands and businesses.

While traditional marketing in newspapers, television, and other forms of media can be focused onto desired target audiences, their focus is quite limited. A law firm that markets their business in a business newspaper or TV channel will be limited to just one certain audience: business people. Other than knowing that the ads are going out to a business audience this example law firm wouldn’t be able to target their audience in any other way. Not to mention that determining exactly how many people viewed newspaper or local TV advertisements is difficult and not accurate.

With Facebook Ads, this same law firm would be able to laser focus their target audience. They would be able to choose the location of people to advertise their services to, their age, their gender, education level, interests, behaviors, language, income, and even relationship status.

One behavior that a law firm might want to include in their Facebook target audience is “small business owner” or “highly likely investors.” The law firm might also want to advertise only to people that are interested in “company mergers” or “corporate defense lawyer.” If this law firm decided to start handling divorce cases, they could also target “married” or “divorced” users.

Laser focusing a business’s target audience is instrumental in lowering marketing costs, as well as boosting conversion rates. Separate ad creative on Facebook that target certain audiences are also going to convert much better than general creatives that might be seen in newspaper or TV advertisements.

In a newspaper advertisement a law firm might have to stick to a generic headline like “Are you getting a divorce? Make sure you’re legally protected!” This headline would have to apply to women and men.

On Facebook Ads, a law firm could create an advertisement that goes out to men between the ages of 25 and 55 that are married or divorced, and the headline could say “Do you need legal help divorcing your wife?” It’s obvious how such a targeted approach would result in lower marketing costs and increased conversion rates. However, not all local businesses are aware of Facebook ads and how beneficial it can be to their marketing campaigns.

Versatility of Facebook Marketing

With Facebook Ads, businesses can market their brand, products, or services in four distinct placements that can have their own efficiency and lead quality benefits.

  1. Desktop News Feed

Advertisements that show up on target audience news feeds will look like the content they see from friends and pages they like. The only difference between their friends’ content and your business’s ads is that the word “Sponsored” will show up underneath the ads.

Advertising on news feeds is effective because business ads ads are integrated into the content the user is browsing.

  1. Mobile News Feed

These type of advertisements are displaced in the same way desktop news feed ads are, but they are only seen on the mobile version of Facebook. The mobile version of Facebook refers either to the native app used on iPhone or Android, or the browser mobile version. 

  1. Right Column

Right column advertisements will show up under a “Sponsored” section on the right column of Facebook. This ad placement isn’t as integrated as the ad that shows up in the news feed, but it is much less expensive because of that. Testing both desktop news feed ad placements and right column ads is paramount in finding the most profitable ad placement for your business.

  1. Partner Mobile Apps

Apps that are partnered with Facebook will display your advertisements within their content or at the bottom of their user interface. Advertising on mobile apps isn’t really something most businesses test, but it’s an option that’s available for them when they are running profitable campaigns and are looking to expand.

The Advantages of Building a Facebook Fan Base

Facebook Ads can be used to reach Facebook users that are in your business’s target audience. The ad may incite Facebook users to redeem a coupon, visit your site, share your content, or even place a call.

However, Facebook Ads can also be used to grow your Facebook page’s fan base. This may not sound that important at first, but it’s essential to a marketing strategy of a business that needs to lower costs in the long-run.

A business with 5,000 fans for example can post something on their Facebook page and have it appear on their fanbase’s news feed. At regular times of the day most Facebook pages reach the 10-20% of their fan base: this is because not all fans are online at the same time of the day.

Unlike paid Facebook advertisements, having a large fanbase makes it possible to market to your fans for free after acquiring them. The best part about Facebook fans is that you can earn them just by asking existing customers to like your Facebook page. You don’t necessarily have to invest in Facebook Ads to drive likes and fans to your Facebook page.

After a fan likes your page you’ll be able to reach them with your posts again and again for free. Not to mention that having a fan base makes it extremely easy to share special offers and news with previous and future customers.

If you ever sell your local business, you’ll be able to sell it for much higher if it has a fan base and is loved by customers. Business owners invest based on value, and a fan base that can be tapped into regularly for future marketing holds a lot of value. Even if you’re not selling your business you’d want to take advantage of Facebook Ads to boost sales and lower marketing costs.

Facebook Success Stories

If you think that Facebook advertising is only for the big companies like Dell and Dominos, then think again. Facebook Ads success stories range from brick and mortar stores all the way to national Saas solutions.

One prominent local business which succeeded with Facebook ads is State Bicycle Co. By using Facebook ads for marketing coupons and offers, State Bicycle Co. was able to increase annual sales by $500,000.

State Bicycle Co. was also able to reduce their cost per click by 80% compared to the other advertising platforms they used for online marketing. A major part of this cost reduction was brought on by the laser focusing opportunity gave them. State Bicycle Co.’s target audience included people with interests in “big shot bikes,” “Missions bicycle,” and “track bikes,” which were exactly the sort of bikes the company sold.

In addition to boosting sales with Facebook Ads and decreasing marketing costs, State Bicycle Co. also increased awareness of their brand and grew their fan base.

The Power of Optimization

Traditional marketing across newspapers and televisions makes it hard to test various creative quickly. With Facebook Ads your business will be able to tweak creative as often as desired, to achieve the exact results required as soon as possible.

If you have an ad creative with a certain headline, but want to test which images boost click-through rates, then you can just add multiple images to that campaign and Facebook Ads will split test which performs the best.

Testing various headlines and ad text is also efficient with Facebook Ads: simply duplicate your business’s ads, and then add in the new headline or ad text tests. The creative version of the ad will be different, but you’ll be able to keep the same targeting and audience parameters.

Instead of having to spend thousands of dollars on testing campaigns before knowing if they are worth continuing or not, Facebook Ads lets you do that at a fraction of the cost at a click of a button. This is exactly why Facebook’s marketing platform is effective for local business.

The other advantage of Facebook is the cost. After setting up a dozen or two ads for testing and setting the budget of each add to a few dollars, you’ll be able to see how ads perform. The highest performing ads can then be scaled with higher budgets, and larger targeting locations, to grow at a pace that’s right for your business.

This insures that you’re never investing so much into marketing that if the marketing campaign fails, your business will be in hot water too. It also insures that campaigns aren’t so successful that they sound thousands of customers to your business and you fail to fulfil orders or services because you can’t handle the rapid growth. Facebook Ads lets your business grow a pace that’s right for your marketing budget, but also at a pace that’s right for your business’s growth goals.

Social Media Marketing Traffic Tips For Adult Businesses

Just little over a decade ago, no one would have thought that most of the world would be hooked on online platforms that would let them share anything from phrases to pictures and videos, just expressing themselves. The idea of people sharing updates on their lives for others to see didn’t really seem like something that would catch on, much less with anyone over the age of 18, but here we are, in an era where ‘being social’ is directly linked to how active one is on social media.
Social media has now turned into one of the primary ways of marketing businesses and products, simply because it’s so much easier for content to go viral, at just a click of a button. Why spend thousands of dollars on a billboard teasing a huge reveal for an upcoming movie when you can literally just post it on social media and sit back while the audience does all the sharing? All the buzz you want to generate among users is done pretty much by themselves, it’s almost a self-sustaining way of marketing. Even the smallest bits of information can blow up and become incredibly popular, that’s how powerful social media is.

This is exactly why social media is a great way to generate traffic, for both adult and non-adult websites. Since millions of people use social media platforms every day, it’s basically the best place to increase visibility, without too much of an investment. It’s quite simple really, the more visible you are in a place with more people, the higher the chances are of being noticed. Think about it, a street performer will get more attention at Times Square than in a random neighborhood somewhere else. It’s the same principle.

The only catch is that the most used social media platforms aren’t too adult-content friendly, so you have to find other ways of advertising. But that doesn’t mean you have to stay away from such platforms, it only means that you have to carefully pick and choose what and how much content you post. Teasers, quizzes, opinions, polls, there are multiple ways to keep audiences engaged. As for the platforms that do allow adult content, you can go nuts!

Before we dive into the specifics of social media traffic generation methods for adult websites, it’s worth being aware of a couple of guidelines that hold true no matter what platform you’re looking at. These are things to keep in mind before you start off with all your promotion efforts. Think of it as the foundation upon which you’re laying your brand image.

Unique and High Quality Content

– This is a no brainer, but pretty much the most important aspect of all. Your foundation is built on content; without which you can’t even share anything. Users are always looking for new and unique content, so you have to make sure to not only post great content, but post it regularly. Both of those things aren’t supposed to be mutually exclusive though, a site with great content posted with huge gaps and a site with mediocre content posted regularly aren’t going to be popular by any means. It’s got to be both.

Active Profiles on All Major Networks

– Whether or not the social media platform is adult friendly, it always helps to have some sort of presence. Like we mentioned before, you can simply share mainstream content and link it back to your website, or even better, a blog. By offering more than competitors, you’re only doing yourself a favor.

Add Website URL

(Wherever possible) To All Social Media Accounts – This also might seem like something everyone would do, but the surprising truth is that it’s not really that widespread. A lot of brands and businesses assume that their name is enough for users. Even if they’re visible as the very first result on Google, hardly any users, if at all, will take the effort of searching for them. Just add your URL to the account, or the blog URL in case of non-adult friendly networks, and you’re good to go!

Don’t Always Toot Your Own Horn

– Not all content you share on social media platforms has to be self-promotion. Users are always looking for something that benefits them, so constant advertising can only bring you so much traffic. Now if you offer engaging content and build a relationship, users will keep coming back for more and share your posts because they’re offering value independently. More shares always help!

Must Know for Social Media Promotion

Connections Matter – Finally, among all these efforts of marketing and promotion, a lot of businesses and brands forget the very essence of social media, which is human sharing. What’s the point of being on a social media platform if all shares are only geared towards self-promotion like a billboard? Social media is all about engagement and connections, so you’d be wise to come off more like a human sharing posts and engaging with audiences rather than a cold and calculated machine which just shares posts praising the brand.

Now that you’ve got the basics set up and understood, it’s time to dive into how to actually generate traffic from social media! Here’s a couple of strategies we highly recommend you follow to get your adult website booming in no time. Note that not all points might apply to all networks, so you have to be perceptive of the kind of leeway you’re giving by each network.

The Best Ways to Generate Traffic from Social Media

Blogs are the Best!  Remember when we said how unique content and connections are really important in the social media promotion game? Blogs are the way to cater to both these priorities. Not only do they open up options for promotions on non-adult friendly networks, but also let you express yourself apart from self-promotion. A brand that looks to offer value other than promoting itself is a brand that will get more attention. Now, if you’re running an adult website, apart from sharing new content, if you share articles about say, natural aphrodisiacs, the life of a porn star, porn trends around the world and similar topics, you come off as a resource of information rather than a brand. That shift in perspective is paramount to your value. Good content can be shared everywhere, no matter the source. Plus, for social media networks that don’t allow you to post adult content, blog content is your ticket to sharing.

Social Media Ads

Ads on other websites or through affiliate marketing are of course great ways to generate traffic, but you can’t argue against the fact the most traffic is seen on social media platforms every day. Pretty much all major social media platforms like Facebook and Twitter offer ways for you to advertise, after paying a certain amount. Your outreach can depend on your budget, so you can start small and scale up later. It’s not a primary way of promotion, but it’s a great technique you can include in your strategy.

Content Customization

Every network has a ‘thing’. Facebook is all about human interaction, Twitter is all about sharing in tidbits and Tumblr is all about visual content. Understanding what each network’s user values will definitely help you generate more traffic. When creating content, if you keep this in mind and create according to the end user, there’s far more chances of being noticed. Visual content is always highly regarded, so make sure you do include pictures and media without it being an overload. The simple and somewhat harsh truth is that not everyone has the time and patience to read a wall of text, so pictures and artwork are great ways to express yourself.

Hashtags and You

While hashtags are most closely associated with Twitter, they’re actually now popular even on Facebook. Cleverly hashtagged content, done according to trends and not by going overboard, can help your content reach the right users. It’s no secret that concentrated marketing is a great approach, and proper hashtags help you do so. Content Sharing Schedules
Another fairly big mistake a lot of brands and businesses make is single sharing content. Unlike RSS feeds, not every user sees all content posted because of their usage patterns. If a user logs in once in 2 days and you share content every 12 hours, there’s a high chance they’d miss some great stuff simply because they’re not online. There’s merit in sharing content more than once, in proper intervals, alternating between networks, and with different hook texts or calls to action. Just don’t spam, and you’re golden.

High Conversion Keywords 

In the world of SEO, using the most popular keywords might not be the best approach because of competition, but in social media, using high conversion and high popularity keywords can fetch you more visibility. It’s important to be relevant and visible, which can only be done using proper keywords. Spend some time researching the most popular keywords according to your niche and use them regularly while sharing, and add to it specific content keywords.
So there you have it, ways to generate huge traffic from social media platforms, for adult websites! Just keep in mind that these strategies require time and effort to pay dividends, so don’t give up after trying them only for a month or so. Also, apart from this, make sure your website is both SEO and social media friendly, with easy sharing and social media embedding, it will help you in the long run!